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101 tips on search engine optimisation
By acca | December 28, 2007
Perfect-Optimization.com made this free e-book about search engine optimisation. I downloaded ebook and read it, so here are my views on it.
In first chapter, they made distingues between important ranking factors. They made total sum 10, and give all important factors value from 0.1 (meta keywords) to 2 (page title tag). On some factors I agree (title, description, body text,and some other) but there’s nothing about updating website, rss feed, and some other factors I think are important for good search engine ranking. Than, authors explained title tag, main body text value (headings, keywords, plain text, density, …) meta tags (only keywords and title are explained, I would add description and few others, too. Also, keywords meta tag is not important now as it was few years ago). Next chapter in this free e-book is about Spider friendly navigation. It’s about anchor text in navigation, about html navigation, Google sitemaps (it’s nice to have sitemap that can be read by Yahoo and MSN spyders, too).
In this e-book, there are links to some nice online tools you can use for your website optimisation. Like Wordtracker, Google Adwords tool, Keyworddensity, Ranks, etc. In e-book, you have free tools integrated, too. Keyword suggestion tool and Website analysis, that analyse keyword on your webpage.
There are some tips what you have to avoid in search engine optimisation, too.
So, generally, it’s informative e-book. I would recommend you to read it, but be careful because some things are from old school of optimisation. Not used anymore.
Topics: freebies, thoughts, webdesign, book |
