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AdSense for search improved
By acca | June 15, 2008
AdSense for search is now powered by Custom Search, meaning that Adsense publishers can take advantage of advanced customization options to refine your search results and ads. In addition, Adsense publishers can manage all of the options below directly within AdSense account.
Here are some of the new features in Adsense search:
• Selecting ad location: Now, Adsense publishers can decide where to place ads on search results pages - whether it’s at the top, bottom, or right side of each page. We recommend placing ads at the top and right side of the page, as we’ve found this monetizes the best for publishers.
• Refining searches with keywords: Search terms can have different meanings in different contexts, but now Adsense publishers can tune your search results and ads to what your users are interested in. You can see
an example of this in our video at http://www.youtube.com/watch?v=qEwxC9hrxM4 . In our experiments, Adsense team found that this tuning has lead to an increase in earnings for publishers.
• Improved indexing of your pages: Adsense recently improved their indexing technology so that you can provide a more enhanced Site Search experience for your users. AdSense for search will now index even more pages of site, as long as Google is able to crawl them, so that your users will see more results from your site in your AdSense for search results.
• Site Search: If you’re concerned about users leaving your site through Websearch, you can now you can choose to provide just site search so users can find all the information they’re looking for on siteAdsense team also recommend that you host the search results on your own pages so your users won’t leave your site when they perform a search.
• Vertical Search: Adsense publishers can also allow users to search across multiple sites - this could be a network of sites that you own or other related sites that you think your users might find useful.
Examples of vertical searches include computer forums, travel blogs, or political sites you endorse. You can get started with the features above by visiting your AdSense Setup tab and selecting ‘AdSense for search’ as your product. Just like with your ad and referral units, your ad settings will be saved within your account when you create a new search engine. You can then go back at a later time and quickly make any updates to your search settings. Once you’ve set up your search box, you may wish to explore more advanced features such as site exclusion, labels, and collaboration.
