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Prepare for Cyber Monday
By acca | October 15, 2007
Thanksgiving day is one of the biggest holidays in US. Americans celebrate it on 4th Thursday in November, every year. This year it will be on November 22th. There are two important days for affiliate marketing and online business around the Thanksgiving day, too. Black Friday and Cyber Monday. Friday after Thanksgiving, is, by most statistics, the most busiest day for offline shopping. And two days after, on Monday, there is online shopping fever. In 2006, top website for online shopping made 2,145,558 visits per minute, on Cyber Monday. They earned 218% more than Monday before. Also, they earned 26% more than on Cyber Monday 2005.
All holidays are the best period for shopping. Website that sell something make 20-40% of anual earnings on holidays. So, you need to be prepare on time for this Thanksgiving and for Cyber Monday. If you don’t, people will shop anyway, although on another sites. And what to do in order to get more those days?
- Make an holiday atmosphere on website. Colors, images, symbols. Thanksgiving symbols are turkey, corn, pumpkin.
- Announce special promos in advance. On site, blog, newsletter, …
- Mention advantages of online shopping. No lines, no waiting, no crowd, …
- Chose colors carefully. Psychologists say that green is money, red is dicount, and blue with silver are holiday.
- If you are Commission Junction, or some other affiliate network, you already gets mails from advertisers with new banners, discounts, Thanksgiving day links, … Read carefully that news. Implement related stuff in your website.
Topics: events, business, affiliate program, internet |
